How (Your "Secret") Changed...
EVERYTHING.
Use this section to breifly tell about your story and how you were, at one point, in the exact same postion as you audience.
Go in-depth into the different pain points that you know they are currently feeling and then, throuhg your story, dexcribe the "secret" that caused everything to change for you.
You really want to use this section to relate to your audience, estab lish credability, and build suspense and intrigue so that your aidence will really dive into the rest of this page to hear/ see what it is you are offering!