How (Your "Secret") Changed...
EVERYTHING.
Use this section to briefly tell about your story and how you were, at one point, in the exact same position as you audience.
Go in-depth into the different pain points that you know they are currently feeling and then, through your story, dexcribe the "secret" that caused everything to change for you.
You really want to use this section to relate to your audience, establish credibility, and build suspense and intrigue so that your audience will really dive into the rest of this page to hear/ see what it is you are offering!